Go-Getting Gal: Founder of Banish and Pacific Magazines’ Digital Content Manager, Lottie Dalziel

Go-Getting Gals
Go Getter Gal – Founder of Banish and Pacific Magazines’ Digital Content Manager, Lottie Dalziel | Go-Getter Gal Interview Series | The Chronicles of Carly

Go-Getting Gal: Founder of Banish and Pacific Magazines’ Digital Content Manager, Lottie Dalziel

Welcome to The Chronicles of Carly’s brand new series, Go Getter Gal. Each month I will interview go-getting women from all walks of life and ask them to share their experiences (good and bad) and wisdom. Enjoy xx

First up in the go-getting series is Lottie Dalziel. Lottie is wildly intelligent, passionate and dedicated to creating a better world.

Once completing university in Brisbane (with me), Lottie headed down south to Sydney and has taken on both the media and entrepreneurial world. Today Lottie is a founder of Banish, co-founder of TOSKA Active and digital content manager at Pacific Magazines (the group that runs Women’s Health, Men’s Health, Home Beautiful, Better Homes & Gardens and Diabetic Living). Lottie is a woman I have been very lucky to have in my life and inspire me and I am so excited that she is my go-getting guinea pig for this new series, Go-Getting Gal.

Get to know Lottie in 30 seconds...

Tea or coffee?
COFFEE
Side note: Yes, caps were intentional.

Pizza or burger?
Pizza – but it has to be homemade none of this store bought shiz

Chocolate or candy?
They don’t call me Lollie Lottie for nothing.

Donald or Hilary?
Hilsa for sure #womensupportingwomen

Your best friend would describe you as…
Crazy, enthusiastic and loyal

Name three items you can’t live without...
A watch, exercise and my water bottle.

What are you reading right now?
Bear Town

What is your current obsession?
Sunrise at beach. I feel like I’ve fallen back in love with them

If you could travel anywhere, where would you go?
Antarctica

What did you study?
Bachelor of Media and Communications/Nutrition

What do you do for a living?
To survive: Digital Content Manager at Pacific Magazines (Women’s Health, Men’s Health, Home Beautiful, Better Homes & Gardens, Diabetic Living)

Okay, time for the deep dive…

What does a Day In The Life of Lottie look like? Give us a bit of background about you…

Eeeek! Okay everyone is going to think I am crazy but that’s okay because all of my friends and family already do!

I wake up at 4am (that isn’t a typo). I am trying to meditate every day but it isn’t a habit…yet. I then knock over the creative aspects of my business (writing stories and design work) as by the time it hits 8pm all of my creative juices are gone. I work for 1.5 hours then walk to the gym (F45) to work up a good sweat. I live in a little 2km triangle, I walk to the gym, then to work, then back home again! I love listening to podcasts on my way, make most of my calls – it’s also when I get most of my big ideas.

I start work early to continue my productive high generally around 7:30 with a non-negotiable coffee at 9am. No day is ever the same when it comes to work which I love. I normally work on a combo of strategy, social media, work with our commercial clients and help the rollout of some of our major tentpole campaigns.. When lunchtime comes depending on my workload and mood I’ll either go outside for a walk or the local café to work on some “other work” - it is amazing how much work you can do when you only have 60 mins.

My afternoons are generally filled with meetings and brainstorms for upcoming events and seasons. I leave work around 4pm and walk home. I am trying to meal prep my dinners on the weekend so when I get home I can tackle more of the admin aspect of things. I work on my emails and organise and ship all of the orders. I don’t watch TV and am into reading so as soon as I have a shower the work stops. I don’t use my phone after 8pm and curl up in bed with a book and without fail will be fast asleep by 8.30pm.

 

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What led you to your career choice?

When I was at school I couldn’t decide between my passion for food and sport and my love of presenting and talking to people. So with a degree in media and nutrition and I thought ‘hey great! I get to do both.’ Working for Women’s Health magazine was always a massive career goal for me which I hit a lot faster than I anticipated. It’s allowed me to step back and think what’s next.

Can you tell us a bit about Banish?

Banish is an eco-friendly marketplace that focuses on educating Australians on how to make the right choices and gives them the tools they need to achieve their zero waste goals.

What gave you the idea to start Banish and how did you go about creating it?

On the first morning that I decided to try the 4am wake-up I thought of Banish. This year I wanted to make a more conscious effort to reduce my waste but was finding it more difficult than it needed to be. I was constantly researching products and information and also found it so hard to find legitimate plastic-free products in one place. I was so frustrated that I thought – why don’t I just make it?

 

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Is this the first business you have started?

No! I started my own baking company at 18 which I ran throughout university. Then a year ago one of my best friends, Adelaide (now business-partner) and I launched activewear towel brand TOSKA Active.

 

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What has been the hardest part about running your eCommerce store?

Never having done it before! This is a tricky one to answer because in some ways it has been so difficult but it has forced me to learn so many skills that I am so grateful for like UX, coding, design, marketing – you name it! Being a small business owner you have to be all of them! It saves costs but also helps you understand how everything functions more than just at surface level.

Did this take you by surprise?

I knew I was jumping in head first but the time pressures have been challenging.

What is something you have had to be honest with yourself about?

I think having perspective has been the most challenging thing about Banish. With TOSKA, Adelaide and I are in it together so the wins are bigger and the lows don’t feel so bad because we both have each other. With Banish the losses hit harder and it is so easy for one small kink to get you down.

Out of all our accomplishments, what do you feel most proud of?

My nomination for Start Up Of The Year and Young Entrepreneur of the Year at this year’s NSW Business Chambers award, after launching Banish less than 6 months before I was blown away.

How do you spend your free time?

Getting outdoors. I love walking and swimming!

What is the best advice you’ve been given?

Think big or it’ll never happen.

Who is a go getting gal that you admire?

Sally O. She is amazingly honest and real - I admire her warmth and presenting skills but also her business brains. She has so much going on but still makes sure there is time for her friends, hubby and kids.

What’s next for Lottie?

Gosh I am not even sure! I’m excited to see both of the businesses grow and become household names.

Any final pieces of advice for go-getting women reading this?  

Don’t let other people dictate your life. Trust your gut and just go with it.


Thank you so much for reading. I hope you love Lottie as much as I do - make sure you give her some love on Instagram @lottiedl.

If you are interested in Banish, head to their website or Instagram @banish.au.

If you have a secret love for activewear towels - head to TOSKA Active’s website or Instagram @toskaactive.

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